At my talk at the Melbourne Free University about the way Hollywood constructs narratives, I talk about Adorno and Horkheimer's notion of culture as an industry. Reading their famous 1940s essay today, one is struck by its prescience. Attempting to explain the concepts of standardization (mechanical reproduction), perhaps I didn't emphasise the limits of the Adorno/Horkheimer position, which contains no space for opposition or artistic innovation. Theirs is truly a totalitarian vision.
Still, it reminds me of a conversation Jeff and I had a few weeks ago, where we wondered why publishing hadn't yet become an industry in the same way. Where is the application of scientistic technique to publishing? Why not organise the industry in the same way as the film industry? Where are the equivalents of script consultants for novels, of rewriting by second and third authors, of the literary equivalent of film "preview screenings", and so on.
Of course, the industry
is trending this way: James Patterson is the creator of a wildly successful
story factory in which he hires others to write novels he has written an outline of. The Guardian writes of Patterson:
Unlike many authors, he relishes the business of marketing...
On one occasion, Patterson even changed the ending of a book - Cat And Mouse, published in 1997 - after readers of the advance copies complained that the ending was frustrating. That kind of audience-testing is common in Hollywood, but not in publishing.
More disturbing is James Frey's 'Factory", as described by
The New York Mag.The author of the interesting article takes the contract offered by Frey to the Author's Guild. The author writes:
The Authors Guild got back to me with serious concerns over the contract. Anita Fore, its director of legal services, suggested that I attempt to negotiate if I wanted to go ahead and sign with Full Fathom Five. I later spoke to Conrad Rippy, a veteran publishing attorney, who explained that the contract given to me wasn’t a book-packaging contract; it was “a collaboration agreement without there being any collaboration.” He said he had never seen a contract like this in his sixteen years of negotiation. “It’s an agreement that says, ‘You’re going to write for me. I’m going to own it. I may or may not give you credit. If there is more than one book in the series, you are on the hook to write those too, for the exact same terms, but I don’t have to use you. In exchange for this, I’m going to pay you 40 percent of some amount you can’t verify—there’s no audit provision—and after the deduction of a whole bunch of expenses.” He described it as a Hollywood-style work-for-hire contract grafted onto the publishing industry—“although Hollywood writers in a work-for-hire contract are usually paid more than $250.”
How long until this attitude completely dominates? How long until publishing becomes an industry more like film?